VARIETY VOCAL ART OF UKRAINE IN THE CULTURAL SPACE OF THE XXI CENTURY

Abstract

The article is devoted to the development and role of pop in the formation of the cultural background of the modern era and the establishment of a dialogue between art, society and the state. We find the main development trends and functional preferences of pop music in the modern information and communication space, we trace its structural and genre modifications.

Since 1991, Ukrainian stage begins to institutionalize. If by this time it played the role of compensating for the suppressed complex of ethnic underestimation, then since independence, it has become an independent cultural phenomenon. Differentiation occurs at once on several levels. First of all, at the genre and style levels. Ukrainian pop music is distributed on popular, folk and rock levels.

An important point in the functioning of Ukrainian pop music is the emergence of such a phenomenon as the pop art industry. The richness of modern music trends correlates with the amount of money invested. Accordingly, musical art becomes dependent on general trends in the country's economy.

In connection with the beginning of the Russian-Ukrainian war in 2014, the configuration of the presentation of Ukrainian pop music on the air of television and radio channels changed. In addition, at the legislative level, a part of the Russian-language product was limited. Some sources of broadcasting pop products ceased to exist. The process of distribution and competitive ability of the Russian-language pop product began to be felt in connection with the introduction of quotas for Russian-language musical products.

But also not all issues are resolved finally. This is due to the imperfection of the legislative base, insufficient perfection of the culture of consumption of musical products among Ukrainian consumers and relatively small budgets for the representation of Ukrainian pop products in terms of world parameters.

Key words: popular culture, variety art, pop, show business, popular song, artist, pop culture, musical culture, target audience, information and communication sphere.