VOCAL POP ART IN THE DISCOURSE OF FORMING OF THE MUSICAL ETHOS OF CULTURE

Abstract

The purpose of this work is to consider the concept of musical ethos, and justify the role of pop and vocal performance as a phenomenon for the formation of cultural values of the highest level of existence of society. A significant number of sources were been analyzed, which allowed to identify the main problems that need to be studied, namely the study of pop art from the standpoint of semantic load in relation to the formation of cultural values. The research methodology is to apply comparative, historical and logical methods. This methodological approach allows to reveal and analyze certain views on Ukrainian popular music and its significance as a cultural code of fleeting time changes and significance this kind of art in the way of standpoint of ethos cultural value. It is established that the cultural vector of vocal and pop activity extends to the anthropological direction in the context of the historical and cultural meaning of the existence of society, which, in turn, is the carrier as the collective unconscious in the process of perception of reality. This allows us to study pop art as the embodiment of values ​​of a short period of time and as a tendency to define vocal art as a socio-cultural phenomenon in the historical continuum, which influences the formation of universal musical ethos. Proximity to the social events of human life, as well as compliance with the interactive existence of intercultural communication allows us to assert the pop and vocal art as a way to distinguish a component of the musical ethos of the era. This paper attempts to identify the relationship between social and historical factors that make up the value layer of culture and the formation of pop music as a phenomenon that can universalize the values ​​of culture. It can be argued that today pop vocal music reflects the main characteristics of the era and creates universal images that are inherent in the cultural values ​​of society. The materials of the article can be used in the study of pop music in the context of the historical development of culture.