Films of Ukrainian directors as representatives of author's ideological models in the crosscultural environment

Abstract

The article examines the films of Ukrainian directors in the context of prestigious international film festivals, their path to global distribution, international film markets and the target audience. It has been found that the feature of modern international film reviews is the actualization of the tendency of the artist's meticulous view of the world, as well as the strengthening of the authorial and directorial principle, which reflects the own life experience, character and way of world perception and worldview of the screen director in the process of creating the author's worldview model. The ability of Ukrainian cinematographers to conduct topical artistic dialogue with the world community through the comprehensive means of original films is substantiated. The proper and honorable place of Ukrainian author's films in the international festival area is determined. The process of the inclusion of domestic author's films in the international festival content is traced in order to systematically disseminate information about the cultural changes in the Ukrainian legislation regarding the support of film production and film distribution; manifestations of the characteristic artistic, aesthetic, ethical, ethno-national direction of Ukrainian cinematography, in particular, author's; demonstrations of a high level of professional training and mobility of Ukrainian cinematographers; familiarization with the screen products of representatives of various, influential on the world market, distributor companies; establishment of international financial and creative ties in the field of co-production; development of the cinematographic industry in Ukraine. It has been established that awarding Ukrainian film artists with awards at prestigious international film festivals of the “A” category is evidence of the ability of domestic masters to manifest national priorities, highlight global and local social problems, and communicate with the international public in the universal language of cinema. It is substantiated that the success of Ukrainian films at international film forums demonstrates the competitiveness of domestic original cinema in the modern intercultural environment, and, therefore, demand on the world film market; actively and gradually influences the formation of national brands “Ukrainian cinema”, “Ukrainian author's cinema”; contributes to the creation of a sustainable positive image of Ukraine as a film country with a powerful creative and production potential on a geopolitical basis among potential business partners. It is argued that the considerable success of Ukrainian film festivals in foreign countries indicates that domestic original films are a component of intercultural cooperation, an effective tool of Ukraine's national cultural policy in the field of co-production, contributing to the creation of its image as a cinematographic country and integration into the world cultural space.