. Interactivity as a category of contemporary digital art: the installation dimension

Abstract

The modern artistic and cultural space requires innovative approaches to the presentation of artworks and introduces new conceptual demands for their content, techniques, and design. The rapid development of digital technologies, which has led to the emergence of digital art, draws artists’ attention to understanding the context of the present time, its values, and priorities. Accordingly, the viewer—directly involved in co-creation through interactive techniques in contemporary artistic experiments – requires preparation before immersion into the virtual world, as well as awareness of the principles underlying the creation of installation-based dimensions. Theoretical comprehension of interactivity as one of the fundamental categories of contemporary digital art, particularly in the context of installation practices, makes it possible to understand the process of actualizing the relationship between art and the viewer. In this regard, it is important to clarify the semantic and functional aspects of the concept of interactivity in the artistic discourse and to explore the evolution of interactive forms – from traditional exhibition models to digital environments based on algorithmic and communicative principles. Special attention is given to the analysis of installation as a space of intersubjective interaction, where the viewer becomes an active co-creator of artistic meaning and form. The article highlights the transformation and potential of the categories of authorship, space, and time under the influence of interactive technologies, as well as the peculiarities of creating a perceptual image in digital art. It is emphasized that interactivity in contemporary installation practices functions not only as an artistic device but also as an aesthetic, communicative, and ontological foundation of digital artistic culture. The current state of digital art development and forecasts for its future indicate the necessity of identifying, preserving, and classifying works of contemporary digital art as digital cultural heritage and cultural values.